How to get more Twitch subscribers from your YouTube VODs

You upload your Twitch streams to YouTube, but most YouTube viewers never make it to your Twitch channel. You can change that with a clear message in your YouTube video descriptions.

Why YouTube viewers don't follow you on Twitch

People who find your content on YouTube are different from your live Twitch audience. They might:

• Not even know you stream live on Twitch
• Not understand what Twitch subscriber benefits are
• Not realize they can use Amazon Prime to subscribe for free
• Watch multiple YouTube videos without ever visiting your Twitch channel

The simple fix

Add a clear message in your YouTube video and in the descriptions that tells viewers about your live streams and gives them a reason to follow you on Twitch.

What to offer YouTube viewers

Focus on benefits that matter to people discovering you through YouTube:

• Live streams - They can catch you streaming live on Twitch
• Chat with you - Join the community and interact during live streams
• Subscriber perks - Custom emotes, badges, and subscriber-only chat

Copy and paste examples

Here are messages you can use in your YouTube descriptions:

Basic version:

I stream live on Twitch! Chat with me in real-time → [your Twitch link]

Full stream experience:

See the full uncut stream live on Twitch → [your Twitch link] No waiting for uploads, no missing parts!

Interactive focused:

Want to ask questions live? Follow me on Twitch → [your Twitch link] I answer chat during streams!

Real-time viewing:

Watch live as it happens on Twitch → [your Twitch link] Get the complete experience, not just highlights

Different approaches to try

Direct approach: "I stream this live on Twitch! Follow me → [link]"

Interaction focused: "Chat with me live on Twitch → [link]"

Full experience: "See the complete uncut stream on Twitch → [link]"

Real-time: "Watch live, don't wait for uploads → [link]"

Keep it simple

• Mention that you stream live on Twitch
• One clear benefit or reason to follow
• One Twitch link

How to test what works

Try different messages and see what gets results:

• Use the same Twitch link in each test
• Change only the message, not the placement
• Try each version for a few videos
• Check your Twitch follower growth to see what works

Example YouTube description layout

Here's how to organize your YouTube video description:

I stream live on Twitch! Chat with me in real-time → [your Twitch link] See the full uncut stream, not just highlights!

Then add your usual video description, timestamps, and other links.

Do it with Sendari

If you use Sendari to manage your YouTube video descriptions:

1. Create a new campaign for your Twitch promotion
2. Set it to appear at the top of descriptions
3. Add your Twitch message and link
4. Apply it to all your YouTube uploads
5. Turn on link tracking to see which messages work best

This way you can update the message across all your YouTube videos at once, and test different versions without editing each video individually.

Quick checklist

• ✓ Mention live streaming on Twitch in the first line
• ✓ One clear benefit or reason to follow
• ✓ One Twitch link only
• ✓ Prime mention if you want
• ✓ Other links below the Twitch promotion

Small changes to your YouTube video descriptions can help turn casual viewers into loyal Twitch followers.