How to turn devlog viewers into Steam wishlists

Devlog viewers are your earliest fans, yet many never make it to your Steam page. This guide shows how to convert those views into wishlists with simple, repeatable changes to your YouTube description.

Step 1: write a wishlist line that fits your voice

Pick one of these, then replace [link] with your Steam page or a short tracked link. Keep it short and concrete.

Follow the journey, wishlist on Steam → [link]

Building this week: controller support. Wishlist to catch the next build → [link]

New playtest soon. Wishlisting helps you get the invite → [link]

Step 2: place it in the first two lines

Your wishlist line should appear above the fold on desktop and mobile.

• Put the CTA on line 1 or line 2
• Put the Steam link on the same line
• Leave a blank line after it so it stands out

Step 3: keep one destination

If you add Discord, newsletter or merch above the fold, viewers pause. Give them a single action.

• Keep only one Steam link above the fold
• Move everything else below the fold

Step 4: match the episode

Use wording that fits what the video promises. Here are specific examples you can adapt:

• Sprint update: "We shipped save slots. Wishlist helps us reach more players" → [link]
• Playtest build: "Playtests are coming. Wishlist to get the invite" → [link]
• Art pass: "Like the new shader pass? Wishlist so you see the next look" → [link]
• Boss reveal: "If this fight sold you, wishlist to support launch day" → [link]

Step 5: measure and learn

Use a short link with tags so you can see which devlogs drive clicks. Compare episodes and reuse wording that works.

• Track per-episode links with your shortener
• Reuse high-performing phrasing in future updates

With Sendari you can track clicks on your wishlist link by campaign. Add one tracked link to your message, then see which devlogs get the most engagement without leaving your dashboard.

Step 6: apply it across your devlogs

Updating every video by hand is slow and easy to miss.

With Sendari you can:

• Attach this wishlist line to every video in a playlist at once
• Schedule the message to go live with your next devlog
• Swap the message when milestones change (for example from "playtest soon" to "demo live now")

This keeps your channel current without manual edits.

Checklist

• Wishlist CTA in line 1 or 2
• One Steam link above the fold
• Episode-specific wording
• Other links moved below the fold
• Tracked link so you can compare episodes

Make wishlisting the obvious next step for devlog fans.