How to target a playlist with a custom offer and track clicks

Different viewers respond to different offers. Targeting a playlist lets you tailor the message to the audience most likely to convert.

Pick the right playlist

• Shared intent: tutorials with a course upsell, reviews with affiliate links
• Consistent topic and audience
• At least 5 to 10 videos for meaningful sample size

Write a tightly matched offer

• Reflect the playlist topic in the first line
• Keep the CTA above the fold

How to target a playlist with Sendari

1. Open or create a campaign
2. Set Campaign status to Active
3. In the campaign, select the target playlist(s)
4. Create a message titled Playlist promotion
5. Paste the tailored offer and the final URL
6. Enable Track urls to auto shorten and track clicks
7. Save and publish

The message appears only on videos in the selected playlists. New uploads in those playlists will get the last published message automatically if Auto-update Youtube video descriptions is enabled in the campaign.

Track results and decide next step

• Use Performance per Video to see where clicks concentrate
• Use Performance per Link to validate the destination page
• If CTR is strong, consider scaling the offer to related playlists or the whole channel

Start small, measure, then scale. Focused targeting gives clear signal and higher intent clicks.